Phan Thị Phương

- Assist in the development of the strategic marketing plan (online & offline). Especially the digital/media marketing strategy for the company. - Being able to work/ negotiate with internal team & external team on all marketing projects: Media Channels, MKT activities,…ect. - Plan and implement marketing campaigns (online & offline) of products, monitoring, and making the report. Coordinated with Agency, Media, Production house to implement campaign according to plan. - Develop and upload social media and web content to engage, inform and motivate prospective customers. - Manage the company website, including updating content and monitoring Google Analytics, Webmaster Tool. - Manage SEO/SEM and build and maintain Company's brand identity and presence on the internet and social media. - Coordination & execution of projects of the company such as the offline activities as Workshop, Event, Charity (CSR). - Manage all aspects of print production of marketing materials, including brochures, flyers, standees, and any other promotional materials.

- Manage/ build up/develop content, photos, videos about the brand's activities and products on media channels. - Support Ecommerce team to build image and content plans on channels such as Alibaba, Amazon, Shopee, Tiki, Lazada. - Collaborate with the Agency to implement MKT campaigns including GDN, SEM, SEO, Facebook Ads, PR Article, digital TV channel. - Combining content and designer team to build a POSM’s company: brochure, leaflet, profile, name card, brand identity. - Managing the marketing budget of the company.